The word SEO is an acronym for Search Engine Optimization. It is a term used to describe how to design web pages for the highest possible placement in search engine results pages.

Organic SEO relates to the website code and pages within the site. It has nothing to do with link development or any other type of external Internet marketing. There are literally dozens of SEO do's and don'ts you should be aware of when designing your website. Understanding the answer to the question what is SEO? is fundamental to effectiveness of your ranking in the search results.

Here are some of my SEO tips:

It would be a waste of your time to optimize your website for keywords that are not even being searched for. Therefore you should invest some energy into finding the best keywords. There are several SEO tools available on the Internet to help you find the best keywords.

It's a fact and one of my SEO tips, that search engines analyze incoming links to your website as part of their ranking criteria. Knowing how many incoming links your competitors have will give you a fantastic edge. Of course, you still have to discover your competitors before you can analyze them.

The Title and META tags should be different on every page of your website if you wish for most search engines to store and list them in the search results.

There are different theories about how long your Title should be. Since Google only displays the first 66 or so characters (with spaces), my SEO Tips for the title would be to keep it under 66 characters and relevant to the content on the page. However, some may argue that the value of the homepage title may warrant additional search term inclusion.

META tags are hidden code read only by search engine webcrawlers (also called spiders). They live within the HEAD section of a web page. There are actually 2 very important META tags you need to worry about: description and keywords. Meta tags summarize what the site is about, and despite some SEO controversy, they still play an instrumental role in meta-based search engines. The META tags you need to be the most concerned about are:

1. description
2. keywords

Headings play an important role in organizing information, so be sure to include at least H1-H3 when assembling your page.

Using the Title Attribute is an direct method of telling the search engines about the relevance of the link. It's also a W3C standard for making your page accessible to disabled people. In other words, blind folks can navigate through your website using a special browser that reads Title and ALT attributes.

PageRank is relative and shared throughout a website by a unique voting system created by Google. I could spend two days trying to explain how PageRank works, but what it comes down to is having efficient navigation throughout your site. That where a site map page comes in. Since every page on the website will be linked to the sitemap, it allows webcrawlers (and users) to quickly and easily find content.

By far the easiest SEO tips you will ever do as it relates to search engine optimization is include a robots.txt file at the root of your website.

Install a sitemap.xml for your site.

Though you may feel like it is impossible to get listed high in Google's search engine result page, believe it or not that isn't Google's intention. They simply want to insure that their viewers get the most relevant results possible.